Quote of the Day: “People Don’t Buy What You Do; They Buy Why You Do It” Simon Sinek
Author and speaker Simon Sinek built a global following around one simple idea. In September 2009, he gave a TED talk called “How Great Leaders Inspire Action.” He summed up its message in one sentence: “People don’t buy what you do; they buy why you do it.” The talk became one of the most-watched TED … Read more